The plant pops project is a class project that I started in 2020. This project consisted of us creating our own branding, logo design, and packaging. I created plant pops with the story of it being a vegan company to be enjoyed by all ages, and people.
Some challenges faced for this project were the typeface. I struggled with finding the typeface, distinguishing hierarchy, and also color choice.
I was able to solve some of the challenges by centering the logo and brand name. I made the brand name with the largest type face, and I reduced my color palette down to 4 colors.