This project we were tasked to create a poster, one mockup, and social media banner for our favorite brand. Some challenges faced with this design were the placing of the abstract shapes, spacing, and finishing skills. I overcame those challenges by creating a pattern of the shapes that allowed the shapes to show playfully.
The research process in this design initiated with choosing our favorite music artist. I chose chloe and Halle, a music duo who I've followed since I was the age of 12. In my research process I used the application pinterest to further research for inspiration, poster designs, and typography to see what direction I wanted to go into for this design. I already had a color choice and direction in mind because the artist have
While sketching i knew that i wanted to create imagery that would stand out. I wanted something patterned, bold, but also very simple and not too busy. keeping that in mind I wanted to create center aligned work to make it easy for the viewer to to read, and quick.
I wanted to create a variation of social media post to make the promotions realistic. I made the colors and typography (helvetica) consistent, for the seoncd post i changed the composition. I wanted to make it refreshing, but consistent which is why I chose center alignment.