Trial Spark

Background

Once given the project we went through a mock briefing with our professor to discover who our company was, what they do, and who their competitors were.

 We were given the trial spark website and discovered that first we were rebranding a real company, and we learned about their mission statement. 

Their mission statement allowed us to understand more about our design, we learned that trial spark is a tech based medical distribution company who's competitors are comparable to pfizer or  moderna. 

Design choices 

Being that  trial spark is a tech based company we wanted to focus our branding on tech, hence the computer chip design in the upper left corner. We chose the lightning bolt as the logo to represent how fast and efficient the company is when providing services. The color choice of the yellow, purple, and black were chosen  for the high contrast in colors, also to represent  speed, efficiency, and medicine. We noticed our competitors who do research or medicine had blue or purple in their logo. The font choice, we decided to go with proxima nova for the header, young regular for a body font, and arame for a decorative font. These were chosen due to their readability, scalability, and font design that reflected how we wanted to represent our branding.